TKT homepage design notes
Design 1: Clean, sophisticated, and Bold

> We had a few comments on the page, although overall we think it looks
> great. Our comments are as follows:
>
> * Rearrange the order of the topics on the menu bar to About Us,
> Development Platforms, News Bureau, Investor Information, Patient
> Information, and Careers
> * Add an "s" to the end of Development Platform, making it
> Development Platforms
> * Add the registered symbol (®) to the right corner of the logo and
> add the service mark symbol (sm) to the end of Biotechnology with a
> sense of purpose
> * Change the logo from black to one of the shades of blue used on the
> menu bar
- no problem....


> * Under Latest News, list the 3 most recent press releases, beginning
> with the most recent first

- I can do this, but when I created the design, I was thinking it would be cool to have a few of them fade in and out every few minutes, but it's just as easy to have 3 at once... we can do whichever you want

> * Change the image on the Development Platform menu bar. We cannot
> figure out what the current image is. What about using a microscope
> or one of the other options that I sent to you?
- no problem...

> * Please also be sure that the sub headers (i.e. those listed for
> About Us) correspond with the proposal that we sent to you. We
> noticed that the sub headings under About Us were not consistent
> with what we had listed in our proposal
-- sorry about that, just an overlook on my part...

> * Is it possible to have the large image on the left change to
> reflect which option you had selected from the menu bar (i.e. have
> the image change to a helix when you select About Us, newspapers
> when you select News Bureau, etc.)
-- Very cool idea. I was already planning on doing this, just not sure exactly how it may happen. I think if this site is built in flash, we should incorporate images changing on the left as with the rollovers. And as this design evolves, I can play around with some ideas as to how to best do this - but I think we should pursue this idea.

> * Lastly, we were wondering where the menu bar would be placed on the
> sub pages, when you go into, for example, About Us. We wanted to
> ensure that it is in the same place on each page.
-- Normally, when I design the sub pages, I will put a standard nav bar that will be consistent on all the pages throughout the site. Therefore I see no problem here, however, if you want the sublevel to look like the homepage nav, as far as it's placement, I am not positive it will be where it currently is on the sub pages. (In my opinion it's not a huge deal, but what I normally do is create 2 designs for sub pages, similar to what I did for the homepage, and we choose which layout you prefer. - we can go over this on the phone just to make sure we are on the same page ;)
>

> Please let me know if you have any questions on my comments. Also,
> please let me know when we can expect to see the next concept based on
> our comments. Will you update the Time Table to reflect this?
-- Since you got back to me with great feedback, I think the homepage page changes are on schedule, and will reflect current time table. I think I will even have the changes ready for Wednesday, before our meeting at 2:00. So that puts us in a good place.
Thanks again for the feedback, and I will be in touch sometime on Tuesday to go make sure all this stuff is covered.
-Brad

 

Notes from 7/12

Hi all,
I will go ahead and make these adjustments to the homepage. One thing I usually end up doing is making little adjustments as the homepage is being finished to help "polish" up the design. So I may make suggestions in the design that I feel make it work more effective and look more appealing. In other words, I will incorporate your changes below, while adding some of my own stuff to try to aid the design. I will be in touch by end of today, if not then for Monday morning, to have an updated version of the homepage and a design for the about us sub page.
Thanks...
Please read below to see my responses to your changes...
>
> Justine, Fran, and I looked through the concept and we liked design 2. We did
> have a few comments on the design, as follows:
>
> We liked the news bar at the bottom of the page better on your initial
> concept,
> when the entire bar was in black with "Latest News" at the beginning of the
> bar. Please change this back. Also, on this tool bar, the T is cut off of TKT
> at the very beginning, please make sure that the entire logo comes through
> since viewers will read left to right.
- No problem, I fixed this, one reason I changed it from being entirely black was the fast that since it's 3 times at thick, the black can be a bit overwhelming - but it still looks good, just a bit more blaring.
>
> In this same section, where the news appears, please delete "more" after the
> title of the press releases. It is okay to leave the 3 dots. Also in this
> section, please delete the grid lines that appear as part of the black
> background.
no problem
>
> The photo of the TKT scientists is too pronounced boxed out as you have it. We
> would like to have this image blended into the background as it did on your
> initial concept (with no box). We also want this image to be the same faded
> gray/blue that the background test tube image is as this was on your initial
> concept so this picture does not appear to be separate from the other.
>
> Please try to bring out a little more blue for the scientist/test tube
> background image. We thought this gray scale was a little too light while the
> first concept was too blue. Please try to blend somewhere between this gray
> and
> the original blue.
>
I will adjust the scientist/test tub image to be a bit more colorful, no problem. the blending of the image should not bee problem...I will have to come up with a better way for the image to fade in and out, I will probably have to do it in flash so you will have a better understanding of how it will work..
> Please add "gene" to appear with "activation" as the name of the platform is
> "gene activation" and not simply "activation".
>
-ok
> Please make the platform names (gene activation, niche proteins, gene therapy)
> static so that all 3 platform names appear at the same time after each has
> faded in.
>
-ok
> Please capitalize the "u" in "us" for the About Us title on the menu bar.
>
-ok

> For the Investor Information image, please delete the image that you have on
> the menu bar and replace it with the TKT-NASDAQ logo that should have been
> uploaded via ftp for you to access. If you do not have it in .eps format,
> please let Fran know and she will make sure that Tony uploads the file for you
> to access.
>
_ I don't have that so I will need that send to me...
> Lastly, please email all of 4 of us (Tony, Fran, Justine, and me) when you
> send
> any correspondence about updates to our online account or anything else so
> that
> we are all always aware of what is going on. I think that you currently email
> only Tony and myself.
>
> If you have any questions about these edits, please email Fran as I will be
> out
> of the office tomorrow and Monday.