This design is based on the idea
of using medical and human imagery as a collage to
depict the science and people at TKT. I have chosen
a picture of a scientists and medical tools such as
syringes and petri dish.
I foresee the words in the main area
as animating text highlighting key words and descriptions
for TKT's message. The navigation and design were
created in shades of blue, dark and light, with hints
of black around the entire layout, which in turn helped
create a bold and crisp homepage. The navigation bars
have hints of images in the background that will be
used in the sub-level pages for that area, that when
rolled over highlight with a lighter shade of green
that produces the sub level navigation on the left
for easy access to links in that category. The news
category will animate different news features in and
out every 5 to 10 seconds.
Note: The about us link on
this design show's how the rollover may look for the
sub level navigation.
Round 2 Design 1:
These designs have been modified from the first
version of Design 1. I have modified the image of
the syringe and scientist to be a grayscale image
with hints of blue and green- instead of a bolder
darker blue in the first. As well, I have boxed
out the scientist on the lower left corner, as we
had talked about.
Also the two versions show
simple rollover for only the about us
link, -not in flash (so it will actually not
look at good as when it's developed to be faded
in and out, but it gives you a starting point).
*Since this a demo, please
remember this is not exactly how it will appear,
and it may load slowly as well the first time
you rollover the about us.
Version
1- with image on left in box - swaping
in and out
Version
2 - with background image of syringe
swaping in and out
Round 3 - Design 1: Notes for this design:
After reviewing your feedback, I have made the necessary
changes you requested and adjusted a few things
on my own.(please refer to the notes above for your
requests). I changed the homepage design to now
have the background image with the scientist blended
into the collage. I feel that since we agree we
liked how that looked, that it no longer worked
to have the rollovers happen in the lower left hand
box. I got rid of that box, and you can see how
I think the rollovers should work now - please let
me know your thoughts on this. I also changed the
rollover box from green to white, as I feel it looks
much cleaner and will be more effective for your
site. I think it works much better the way it is
now. Also, rather than reproduce it in flash again,
it is just one simple rollover for the about us
page.
Also, as I mentioned, I made all the the changes
you requested that you can see on the notes link
above. If I missed any please let me know..
Round 4 - Design 1:
I have made the changes below and put the homepage
in flash. For now there is only the about us working,
so I can show you the homepage in progress..,remember
this isn't the final version, but a work in progress....
See
the Round 4 design
The rollover image should replace the
picture on the bottom left hand corner of the
two TKT
scientists. This should not be an additional
graphic,
but a replacement to the current image depending
on
which menu bar selection you are viewing.
* The blue background appears too dark. Please
lighten
the background a shade or two as we previously
discussed. This will brighten the page up.
* Please make the tag line "Biotechnology
With a Sense
of Purpose" all the same green color.
* On the recent press releases, the font is
too small.
Round 5- Design 1:
I have made the changes below and put the homepage
in flash. For now there is only the about us working,
so I can show you the homepage in progress
See
the Round 5 design
Notes:on the home page the text flash is very
slow.
I think we are losing the image in how it is
faded into the design. Very
difficult to make out and the people now look
somewhat fuzzy - we should
sharpen this image. We also lose the helix image
(the image that corresponds
with the subsections).
I would like to see Niche Protein be the first
words that flash across the
screen as that is our most advanced platform.
The TM disappeared from Biotechnology with a
sense of purpose.
When you select the About Us link on the home
page the subsections should also
be initial capped here. I would change the last
link to Awards/Rankings and
drop Company from it. (this should also be made
on the About Us page directly.
Round 6- Design 1:
I have made the changes below and put the homepage
in flash. For now there is only the about us working,
so I can show you the homepage in progress
See
the Round 5 design
Notes:
Please change the order of the platform names
that fade into the home page. We
want niche proteins at the top and gene activation
at the bottom (where niche
proteins currently is so you only need to switch
the platform names).
The first press release listed only has one
period after the headline. Please
add two period marks after the headline of the
press release to be consistent
with the other two that are listed.
Please make the sub sections that appear on
the home page consistent with those
that are listed on the About Us sub page. They
currently are not consistent.
The helix for About Us on the menu bar does
not stand out as much as it did on
previous concepts. It appears as though the
images was darkened. Please
brighten/lighten it so that it stands out more
against the blue.
We do not like how the helix fades in and out
when it appears in the corner of
the home page when you select About Us from
the menu bar. Please make the image
static.
Design
2: Cutting Edge, Technological/Scientific, and Meaningful
Side note: I was notified on Friday
that using DNA for imagery may be a bit overused,
so I am in the process of creating other types of
models. Yet, this design uses a very different form
of DNA in a 3d environment, so I think it is worth
looking into.
This design screams cutting edge.
I have combined the complex side of TKT's work to
show that it's all for the better of human life, in
tune with the image of the child. (I see that image
animating through different pictures of kids and adults.)
Using 3d modeling in wire-frame and
full rendered images, the shapes of a DNA helix and
cells portray a cool and groundbreaking biotechnological
company that builds and creates life from amazing
research and discovery. That research and discovery
is in tune is for the purpose of helping people live
better and longer lives. I foresee animation in 3d
of all shapes of genes, cells and DNA that show things
coming to life. For the navigation, I see the rollover
allowing for the sub navigation to appear below in
the gray box, while imagery fading in and out where
the child's face appears. This design uses shades
of green, gray and hints of orange. I feel this vibrant
colors execute a cutting edge feel for the design.
Note: The about us link on
this design show's how the rollover may look for the
sub level navigation.